51茶馆

Undergraduate Programme in Management

A pioneering degree programme from 51茶馆, introducing a globally benchmarked BSc (Hons) in Management in India.

#BuiltForAnEvolvingWorld

Why Ashoka for Management?

The Ashoka Ethos – Rooted in the ideals of critical thinking, communication, and interdisciplinarity, Ashoka nurtures individuals who think deeply and act with purpose. The distinctive foundation courses across the humanities, social sciences, and natural sciences equip students with the perspective to understand the world in its complexity. With a wide set of choices for electives, minors, and concentrations, students learn to connect disciplines, address real-world problems, and inspire meaningful change.

Distinguished Faculty – Ashoka brings to the classroom a blend of scholars and seasoned professionals who have taught at India鈥檚 leading institutions, such as the IIMs and ISB, as well as globally recognised business schools. Our practitioner-academics, or pracademics, have led organisations including McKinsey, Pepsi, IndiGo, Genpact, Baring Private Equity, and Pidilite, bringing invaluable insights from practice into learning. Their mentorship ensures that theory and experience meet seamlessly in every classroom.

Proven Placement Record – Over the last fifteen years, Ashoka graduates have found opportunities in some of the world鈥檚 most respected companies. Leading firms such as McKinsey, BCG, Unilever, and ITC trust Ashoka for the quality and readiness of its students. The new Management programme benefits from their continued engagement and feedback, ensuring its design remains aligned with the evolving future of work.

Growing Academic Horizons – Over 1,200 Ashoka undergraduates have pursued more than forty courses in entrepreneurship and management. Nearly one-fifth of all students opt for a minor or concentration in this field. The new programme builds on this rising interest, offering a pathway for young leaders who wish to combine curiosity with enterprise and develop the mindset to lead in dynamic contexts.

How You Will Learn

Students will engage with management in a multi-dimensional fashion that combines classroom rigour with doing, reflection, and direct experience.

Innovative and Collaborative: Pedagogy

Multi-format lectures, group projects, case competitions, simulations, and discussions are supported by digital tools, maker spaces, and visiting experts.

Global and Field-Based: Immersions

Leadership residencies, financial ecosystem visits, and study-abroad experiences cultivate global awareness and cross-cultural understanding.

Hands-On: Industry Interface

Live consulting sprints, start-up externships, shadowing opportunities, and practitioner-in-residence programmes that link theory with action.

Entrepreneurial: Campus Ecosystem

Through the InfoEdge Centre for Entrepreneurship, students receive guidance, mentoring, and venture incubation support that encourage innovation and enterprise creation.

Reflective and Practical: Classwork and Research

Faculty-supervised projects, independent research, and conferences strengthen analytical thinking, teamwork, and evidence-based problem-solving in students.

What You Will Learn

Ashoka鈥檚 Foundations and Electives

• Economy, Politics and Society
• Environmental Studies
• Great Books
• Indian Civilisations
• Literature and the World
• Mind and Behaviour
• Principles of Science
• Quantitative Reasoning and Mathematical Thinking
• Introduction to Critical Thinking
• Pure or cross-listed electives in Computer Science, Public Policy, Creative Writing, Economics, Psychology, Media Studies, History, International Relations, and other disciplines

Core Management

• Principles of Management, Micro and Macroeconomics
• Probability, Statistics, and Business Analytics
• Business Communication and Academic Writing
• Ethics, Leadership, and Organisational Behaviour

Advanced Management

• Digital Transformation and AI for Managers
• Sustainability and ESG Leadership
• Behavioural and Decision Sciences
• Global Business and Policy Interface

Key Domains

• Strategy and Innovation
• Finance and Accounting
• Marketing and Brand Management
• Operations and Supply Chain
• Entrepreneurship, Technology, and International Business

Flexibility

• Major and Minor Combinations*
• Management as a Minor
• Fourth-Year Advanced Studies: Thesis, Capstone, or Dual-Field Depth

*Commencement of the programme is subject to approval from the relevant statutory and regulatory bodies.

Industry Advisors

Academic Advisory Board

Faculty

Where Ashokans Go

• Higher Studies: MSc/MBA/PhD at Yale, Oxford, LSE, ISB, INSEAD
• Careers: Consulting, Finance, Analytics, Marketing, Product Management, Sustainability, Policy, Social Enterprise
• Recruiters: BCG, Deloitte, EY, UNDP, Global Start-ups, Development Organisations

Admissions Details

• Students must have Mathematics as a subject in Grades XI and XII.
• Limited seats are available for the Management major currently. Students may have to undergo an additional selection process at the time of declaring their majors (end of Semester 3) for the Management major.
• The Management major is only available for students from the incoming Undergraduate Cohort of 2026 and beyond.

Scholarships

#AshokaForAll – Making World-class Education Affordable

51茶馆 offers up to 500 merit and need-based scholarships (partial to full tuition fee waivers). Students will be evaluated for merit scholarships at the time of the admissions process and will receive communication about the same along with their confirmed offer letters.